2023 Programme

Empower & Engage Employees, Prove Value & Impact, Drive Productivity & Bottom-Line Results With

Next-Level, High-Impact & Strategic Internal Communications

08.30 Registration, Informal Networking & GIC Welcome

09.10 Morning Co-Chairs’ Opening Remarks

Hendrik de Wit, Group Director Communications, Refresco

Lars Seynaeve, Director – Public Affairs – Corporate Communications, Citi

Employee Engagement & Experience



09.20 Champion The Interconnected Nature Of Your Workforce, Empower & Support All Employees & Boost Productivity By Embedding Employee Engagement & Experience Into The Heart Of Your IC Strategies

  • Secure open, two-way communication approaches which strengthen the critical link between organisational culture and leadership to empower employees through trust and transparency
  • Incentivise employees and boost retention with authentic internal messaging which taps into the employee voice and understands and actions changing employee expectations and needs
  • Create a productive work environment that is dedicated to producing a sense of belonging, pride and employee wellbeing, alongside boosted morale, to allow employees to flourish at work
  • Tap into employee pain points to create empowering internal communications which drive real business performance – what are their expectations? What challenges are they facing in the workplace? How are they really feeling?

Birgit Ziesche, CVP & Head of Global Internal Communication, Henkel

Tanya Pakhuta, Head of Global Internal Communications, LeasePlan

Liz Adkins, Senior Director, Global Strategic Business Communications, Mars Petcare

Véronique Schmitt-Ruppert, Head of Communications EMEA, Bayer

Steffen Türk, Director Communications Business Unit Germany, Coca-Cola Europacific Partners

Wenka Booy, Head of Internal Communication & Engagement, ING

Marielle Harsveldt-Terlaak, Head of Internal Communications & Group Content, Aegon

Communication Channel Mix

09.50 Guarantee Ultimate Engagement & Productivity With A Communication Channel Mix Which Perfects The Balance Of Channels & Platforms To Target Your Employees Most Effectively

  • Refine channel choice to guarantee boosted engagement with personalised, creative and tailored content and an innovative multichannel mix which effectively reaches and engages your employees
  • Help employees navigate, prioritise and develop the knowledge and ability to take advantage of the capacity of your chosen channels to ultimately improve user experience
  • Harness the potential of data insights to select the optimal channels and tools for purpose-driven internal communications guaranteed to reach your target audience
  • Balance promoting content on effective channels with exciting and innovative storytelling to engage and motivate employees to drive real business results and improvements

Dennis Agusi, Director Communication Channels, Philips

10.30 Bonus Session; Reserved For Exclusive Conference Partner

11.00 Morning Refreshment Break With Informal Networking

Hybrid & Flexible Working

11.30 Create A Seamless Hybrid Experience Which Caters To Employees Expectations & Needs With A Solid & Cohesive Company Culture To Unite All

  • Inspire and maintain creativity across the hybrid working model to break down the barriers of distance, encourage open communication and drive a sense of togetherness amongst employees
  • Maximise the preservation and nurturing of a sense of belonging in a hybrid workplace through streamlined strategies which reach all employees and make them feel truly included
  • How can you make sure you provide the right balance of tools for employees to continue to do their work efficiently in a hybrid context?

Katja Matznick, Head of Employee Communications Germany, eBay Deutschland

Digital Tools & Tech

11.50 Leverage The Latest Digital Tools & Tech Trends & Continue To Determine The True Impact To Maximise Employee Engagement & Connection & Produce Top-Quality Internal Communications Strategies

  • Maximise new technologies, digital tools and platforms to deliver tangible results and seamlessly connect employees whilst ultimately improving the employee experience
  • Examine the scale and speed of the evolving digital workspace to observe how business models have transformed the need for multichannel and digitally-focused internal communication strategies
  • With the prominent rise of AI and automation, how will AI effect your target audience and how can AI be best utilised for effective communications, copywriting, branding and marketing?
  • How can innovative tools be integrated in the workplace and work cohesively alongside existing channels and platforms to revolutionise comms and maximise engagement?

Maria Tsekoura, Director of Marketing & Communications, Mandarin Oriental Hotel Group

Change Management Communications

12.10 Avoid Uncertainty & Unlock New Ways of Working To Create Success Through Clear, Transparent & Responsive Internal Communications & Change Strategies Which Alleviate Stress

  • In an era of volatile business and change, mitigate fear, uncertainty and panic amongst employees with informative and reassuring internal communications that provide comfort and support in times of need
  • Understand the problems, traps, opportunities and resources of wider business changes and transitions and engage with internal employees to prepare them for understanding and applying the appropriate updates
  • How can organisations make use of internal comms as a valuable tool to navigate uncertainty, disruption and change to help employees adapt and transition?

Agustina Palmieri, Culture & Internal Comms Manager, Equatorial Coca-Cola Bottling Company

12.30 Lunch & Informal Networking For Speakers, Delegates & Partners

13.30 Afternoon Co-Chairs’ Opening Remarks

Véronique Schmitt-Ruppert, Head of Communications EMEA, Bayer

Marielle Harsveldt-Terlaak, Head of Internal Communications & Group Content, Aegon

The Strategic Role Of IC



13.40 Cement Internal Communication Strategies & Initiatives As Business-Critical By Proving The Long-Term Value & Continue To Secure C-Suite Buy-In, Support & Continued Investment

  • Design and develop internal communications frameworks which successfully deliver meaningful, tangible results and seamlessly connect employees to drive forward real action
  • Extol the importance of effective IC as not just ‘nice to have’ but ‘need to have’ within wider company strategies to continue to meet everchanging demands and balance the priorities of employees whilst maintaining profitability
  • Continue to secure IC as a strategic and valuable business function which can drive critical business performance to ensure both C-Suite and employee backing and support
  • Emphasise the importance of interdepartmental collaboration and develop seamless and integrated strategies to unite internal comms, external comms, marketing and HR functions

Maureen Grundy, Executive Director, Employee Communications, Innovative Medicines, Novartis

Edward Verheij, Head of Communication BeNelux, MediaMarkt Nederland

Pia Stoklund, VP, Employee Communications & Engagement, Pandora

Marja van Renesse, Senior Programmes Manager, Internal Communications & Engagement (Corporate Relations), Shell

Lars Seynaeve, Director – Public Affairs – Corporate Communications, Citi

Mark Grossien, Head of Strategic Communications, Sandoz

Alexander Kandt, Vice President, Head of Communications, Global Manufacturing & Supply, Takeda

Francis Jones, Head of Internal Communications, Zalando

14.20 Diversity & Inclusion Strategy Workshop

14.50 Bonus Session; Reserved For Exclusive Conference Partner

15.20 Afternoon Refreshment Break With Informal Networking

Crisis Communications: Engaging With Employees In Difficult Times

15.50 During the Covid19 pandemic, TUI has gone through the hardest time of its history, when 98% of the business came to a halt in March 2020. While today we know that there was a happy end, that was far from being clear in many months of 2020 and 2021. How do you connect with your employees in such a time, how to you spread optimism and trust while being candid and honest, when everything around is turning upside down? What are the success factors for communicating when the going gets tough?

Martin Riecken, Global Head of Internal Communications & Engagement, TUI Group

Engaging Leadership

16.10 Inspire, Motivate & Support Leaders & Line Managers To Become More Effective Communicators By Reinforcing The Importance Of IC Strategies & Driving Accountability

  • Lead by example and drive forward change from the top with proactive senior leadership who promote key internal communications strategies throughout the business agenda
  • Embed internal communications strategies into wider business strategies by equipping leaders with the appropriate tools, tech and channels to boost employee engagement and drive profitability
  • Secure C-Suite buy-in with best-practice advice on how to drive practical action and sustain long-term support for your IC initiatives and efforts
  • How can you ensure leaders support their employees through periods of change and transition by utilising internal comms to cement the role and importance of effective comms strategies?

16.10 Perspective One

Paul Thomas, Director, Communications Consultancy, AkzoNobel

16.30 Perspective Two

Birgit Ziesche, CVP & Head of Global Internal Communication, Henkel

16.50 Future Trends Of IC Delegate Discussion

Workplace Cultures

17.20 Build Authentically Open & Inclusive Cultures Through Succinct & Streamlined Comms Which Effectively Supports & Engages Employees & Fosters A True Sense Of Belonging In The Workplace

  • Develop a winning toolkit to supplement and build robust strategies for comms leaders to convince organisations that culture is the key to prioritising inclusivity, honesty, and openness as core business principles
  • Tighten the commitment to developing and embedding a progressive, inclusive and open culture which reconnects employees and showcases results through authentic employee connection
  • Reengage employees through positivity, resilience and collaboration to boost colleague engagement and champion the value of diverse viewpoints

Lars Schackinger, Director, Internal Communications, ALK

17.40 Afternoon Chair’s Closing Remarks & Official Close Of Conference